Small Business Marketing Made Simple

Facebook, TikTok, Instagram, oh my! It seems like there’s a new social media marketing tool to keep track of every day, and new ways to promote your business in a sea of other businesses who are trying to do the same. While we might be attracted to each shiny new app that pops up, it’s important to keep your eye on the prize when it comes to marketing – truly knowing your customer, what problem you’re trying to solve for them, and how to reach them where they are. In this hands-on workshop, you’ll develop your ideal customer profile, figure out where they like to hang out online, and develop a content editorial calendar to keep all your ideas and marketing messaging organized and on track.

Jess Tyson is an entrepreneur, author, speaker, podcast host, mother, coach, and community builder. She is the Director of Calm of a premiere virtual assistant agency called Don’t Panic Management and the founder of a local coworking space called Georgetown Collective. With over 15 years of experience consulting, coaching, and making matches between overworked business owners and focused virtual assistants, she has learned the best tools, tricks, and hacks to work successfully without the headache.

When Jess’s not helping people reclaim their time to live a life they love, you can find her wrangling her two children, walking her dog, lifting weights, and serving as a connection point between community members. She is passionate about ending the loneliness epidemic and does this through many volunteering positions – President of Redding Neighbors & Newcomers, co-secretary of Georgetown Village Restoration, Inc., as well as facilitator of It Takes A Village and board member of SOAR in Redding.